Partner relationship management programs are a strategic way to improve your business processes by increasing the communication level between your business and your channel partners. It is closely related to customer relationship management. However, the relationship between businesses and partners is called partner relationship management. Partner relationship management occurs in various different forms. In some [...]
Daily Archives Wednesday, June 2010
A PRM system – An effective tool to manage a distribution channel
In the past, handling a distribution channel used to be a daunting task. Similarly, the partner relationship management system was rather outdated and manual in nature. Therefore, the entire process was time consuming and tedious. It consisted of different tasks such as preparing spreadsheets and collaborating via phone calls and emails. This complicated the entire [...]