From the point of view of a manufacturer, a channel partner will introduce a new product into the market and promote the brand which will in turn encourage sales. This enhances the scope for new businesses with lower risk for the partner. This will prove to be better than creating technology or unifying or acquiring [...]
Daily Archives Friday, June 2010
Partner portals – What is their role in partnership strategies
Partnership strategies are currently one of the biggest trends in world of business. Many organisations praise their accomplishments because they can benefit companies in various areas such as productivity and revenue generation. Partner portal strategies are very effective as they serve as a focal point in joint business ventures, business convergences, communication and collaborations. A [...]