Whether a company is a large corporation or a small, home based business, proper lead management software is vital. Lead management and partner relationship management programs allow companies to build successful relationships with both customers and partners, in addition to organising their contacts and leads. Lead management programs are useful for analysing the quantity and [...]
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Maximizing Revenue Return on your Marketing Budget
2-3 quarters into the worst recession since the 1940′s and we are seeing ever deeper cuts in marketing budgets and investment in marketing resources. These are always the first to go; often crippling a company’s ability to recover quickly from the downturn when the market picks up. So we are all faced with the inevitable [...]
Applying the 80:20 rule to indirect sales
In this months’ edition of Comms Business Magazine I explain how Pareto’s Principle that 80% of sales are generated by 20% of customers can be applied to channel effectiveness and revenue generation. The key to success is building a sound knowledge-base of your channel and segmenting your channel management strategies according to partners’ actual potential [...]
And that’s why Channel Marketers are fighting a losing battle!
Channel Marketers are paying the price for ineffective partner recruitment drives that deliver ill-equipped, untrained, second rate partners who cannot engage or sell effectively.