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Automated partner portals – the key to successful channel programs

Most companies, in order to be successful, should follow some simple leading practices. The leading practices should be aimed at establishing a successful channel network. However, this is not possible without the use of efficient partner portal software. A partner portal ensures that the software programs benefit the partner’s sales and marketing department. Partner portals [...]

Measurement is a must to understand the effectiveness of deal registration

Deal registration is a fairly common idea in modern business. This particular marketing strategy performs an important role in acquiring an increased number of leads and loyal clients. The approach proves beneficial to both the vendors and the partners. However, measurement is an important part of any marketing strategy. Accurate measurement enables users to understand [...]