Partner portals facilitate the process of transferring information to the channel partners and increasing the rate at which data is provided to partners. Companies which still rely on the use of manual spreadsheets for relationship management could face immense problems when strengthening their channel partner program. An automated channel partner program is necessary to achieve the desired results.

Automated portals will simplify the process of tracking results since the entire process is automated. An automated partner portal system, which functions online, provides partners with greater access to pricing details and sales resources. The partners can also access distribution related information via partner portals.

Easier accessibility plays an important role in the success of any channel partner program. This eventually helps the organisation to increase their sales results. Moreover, the partner portal ensures that only the concerned partners can access the portal.

It’s easy to see why automated partner portals play an important role in strengthening a channel partner program.

How to measure deal registration effectiveness

Many vendors fail to measure the effectiveness of the deal registration program due to the absence of an automated technique and lack of systematisation. This prevents users from measuring the ROI on deal registration programs. In this case, the business model cannot be applied for a longer time-period.

Measure your progress – Vendors should always measure the effectiveness of a number of deal registration programs. Regular monitoring is always required to track changes if there are any. The senior management of the organisation should then assess the entire program. Factors such as returns and product relevance should be evaluated thoroughly.

Implement rules – You can also automate the entire set of rules which comprise the deal registration program. Restrict the number of deal registrations per partner.

It is also advisable to conduct an audit system by an external agency to obtain an expert, unbiased second opinion. However, measurement remains the major component of the deal registration program.