There are some things you must consider while planning a channel incentive program. These are listed below:
Target: You must decide on your target beforehand. While doing this, it is recommended to target a combination of users, resellers and dealers. Targeting only a small audience will not be profitable.
Specify the terms and conditions: This is not merely marketing hype but an official legal document that has the eligibility, terms and conditions of the program mentioned in it. It is mandatory for the participants to agree on this.
Achievable targets for earning rewards: The channel incentive program should be both persuasive and easy in terms of understanding. In short, keep it short and sweet.
Should not be difficult to validate: The toughness of the audit train should be proportional to the size of the reward.
Failing to validate the program: Although this is legal in all jurisdictions targeted; it is good if you do not follow suit.
Wrong channel segment or partners: This may be a major mistake. It may be after inking the deal that you may find that the partners do not sell the product or they are not comfortable with the strategy.
Do not neglect advanced registration: You will be able give out pre-registration offers if there are more than one claim by any of the participants, provided the terms allows them to. Advanced registration provides standards on involvement levels, and shapes the claim process.
These are some important things that you will have to avoid while planning a channel incentive program.
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