Lenovo has received a boost in the form of new resellers. The UK VAD outfit interface has enhanced the Lenovo reseller base by 35 percent in the third quarter of 2009.
Interface – A part of the SCH distribution – asserts that they have increased the reseller base for Lenovo by adding more number of resellers. Interface has already started trading with the existing number of resellers. The changes in the vendor’s (Lenovo) channel strategy have been cited as the reason behind this occurrence.
Interface has curbed the distribution related problems by providing easier access to the partners concerning the stocking of products. The resellers will also be provided with optimum support and advice by informed, experienced account management and post-sales teams. This strategy will contribute to the increase in sales.
According to Rob Tomlin, business unit director, Interface aims to work closely with the partners and increase Lenovo’s business. They also hope to increase the number of partners with Lenovo’s new channel strategy. Interface is all set to become Lenovo’s first distribution partner, which will implement Lenovo’s new channel strategy.
Shaune Parsons – reseller ComputerWorld Wales – is optimistic that Lenovo’s products will become more accessible via the changes implemented by Interface. Shaune is also confident that the changes will elevate Lenovo’s position in the market.
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