Sony is trying to increase orders for its VAIO notebooks. Sony has initiated investment and rental options in order to change the approach of customers towards its product.
In addition to these, Sony had earlier initiated several schemes to aid its partners. Sony had founded a lead management system which helped them to generate and maintain leads. It had also provided incentives in the form of internet training to its partners.
Customers can thus enjoy the services of a VAIO notebook thanks to schemes which will allow them to pay in instalments. This will increase the consumer demand for VAIO since it is a popular high-end product.
Sony is also in the process of setting up a partner portal which will help it to generate and maintain leads and track the advertising results.
The importance meted by Sony towards channel incentives can be seen by its move of increasing channel training programs. Sony aims at providing the partners with the required expertise pertaining to the products’ features and specifications.
Sony’s favourable attitude towards channel partners can also be gauged from its decision of adding more partners.
VAIO notebooks are high-end products and thus require more partner expertise to convince the customers to buy the product.
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