A challenging business environment has once again forced Microsoft to get aggressive with its rivals and this time it is VMware. At Microsoft’s recent channel summit in the UK, the software giant pledged that it will become forceful with UK distributors and LARs. This is not the first time that Microsoft has made its views clear. The company first adopted a belligerent tone in July at its Worldwide Partner Conference.
Sales and marketing director from Westcoast which is a distributor, Alex Tatham said that Microsoft was becoming particularly aggressive due to the competition it is facing. From the distribution perspective, Microsoft really had its sight on VMware.
He also suggested that this could mean the software company would have to lean a great deal more on its partners to promote Hyper-V in virtualisation projects. He added that later in the year, the focus would most probably be on Office Communications Server.
The commercial director from LAR Softcat, David Simson said that nothing at the bi-annual event surprised any of them. Microsoft was hoping on being a lot more competitive towards its rivals; something that the company said before at the WPC.
One of Microsoft’s partners who wanted to stay anonymous urged the software giant to avoid going overboard. The source said that the company wanted its resellers to be complete Microsoft solution partners. However, as Hyper-V currently has only 5% of the install base, the decision of resellers being 100% Microsoft would be a bad business move.
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