2-3 quarters into the worst recession since the 1940′s and we are seeing ever deeper cuts in marketing budgets and investment in marketing resources. These are always the first to go; often crippling a company’s ability to recover quickly from the downturn when the market picks up. So we are all faced with the inevitable challenge – how to do more with less? The answer is simple, more effective collaboration with your channel partners to maximize the return on every penny spent. Turn them into a more effective sales and marketing resource than ever before.
In this presentation I examine effective methods for collaborative, closed loop marketing to, through and with your partner network.
The presentation covers ways in which to deliver tangible results and generate actual sales including;
- Improved, targeted communication
- Greater emphasis and investment in closed-loop demand generation and fulfilment
- Optimized lead management and deal registration programs
- “Rapid response” bid management
- Greater collaboration in sales and marketing activities between vendor and partner to ensure better cooperation and cohesion and maximize return on joint investment
- More effective MDF and co-op programs
- Tracking and reporting return on investment
If your marketing budget is under pressure and you are under pressure to improve results from your channel partners then this is the presentation for you. If you prefer to view the slides off-line, you can also download the presentation.
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