Conducting business via partners is one of the safest modes of achieving the desired success in any business. And, Microsoft is one of the many organisations that are trying to make business simpler for partners. However, Microsoft has agreed that this particular act is indeed a tough challenge even for Microsoft.
According to Scott Dodds, the firm’s SMB head, Microsoft as an organisation have not succeeded in explaining to their partners what to sell to the customer base. Scott expressed his concerns during a partner network event at Wembley, London.
The absence of poorly designed websites has been cited as one of the reasons for this occurrence. Scott also highlighted the fact that they need to provide clear instructions pertaining to the various products offered by the organisation.
Microsoft’s partners need to be distributed of a wide assortment of products including their new OS Windows 7. They will also have to undertake other duties such as selling unified comms, social networking tools, cloud computing, BI tech and mobility. This particular task is indeed a challenge to the marketers, considering the current economic conditions.
According to Clare Barclay, Microsoft’s UK partner strategy director, Microsoft have finally realised the need to re-design the partner website to make it simpler and user-friendly. The restructuring of the partner website is expected to help the company in a positive manner.
Comments 1
Hitech manufacturers and software publishers need to provide their partners with go to market frameworks, systems and programs that can scale but also allow the partner to differentiate themselves. Partners in return owe it in return to provide pipeline updates, lead conversion analytics and account/market intelligence.
Posted 08 Nov 2009 at 9:05 am ¶Post a Comment