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The Need for Deal Registration and Partner Portal Solutions

Deal registrations are very essential for large companies. This is necessary for a growing channel because some channels can get overcrowded. This will lead to a reduction in their price margins. Many a times, the profit margins can decrease if too many partners chase the same deal or lead. This will only put pressure on your prices and can make your partners hesitant to put your products on sale.

What is deal registration - Deal registrations will provide you and your partners with a secure and reliable partner portal. This process will allow your partners to register deals online and will also provide protection to your deals or leads. A deal registration can also be equipped with a partner portal.

Partner portal – This is a web-based application that permits a company’s partner to attain a direct access to the company’s pricing and sales information, marketing resources, etc. You can also obtain technical details that might be unavailable to the common public. A partner portal can also update your partners on various new promotions and discounts that will be beneficial for your partners.

This can increase your company’s revenue- Thanks to deal registrations and partner portals, your partners may readily put your product on sale. This will increase your sales and profits. A partner portal can be accessed on the manufacturer’s website. You will have to provide your partners with secure logon credentials and this will help them to monitor the progress of your channel.

Use partner portals to create a feeling of mutual trust and this will help you strengthen your relationships with your partners.

Posted 22 June 2010 † Brad § Deal Registration § Partner Portal ‡ Comments (0) °

Create a Successful Channel with Partner Relationship Management

Partner Relationship Management software is a one-stop-shop application for real-time combined channel management. It provides you a complete control over all aspects of partner-focused marketing and sales process. This includes, lead management, pipeline management, joint marketing campaigns, sales forecasting, order processing and channel incentives.

Your partners can greatly benefit from real-time visibility to the entire sales and partner marketing process. PRM or partner relationship management provides complete details right from chance to order to commission, thus offering you an enabled, educated and productive partner channel.

Benefits of Partner Relationship Management

Integrating PRM strategy in your channel management can improve your partner relationships by allowing partners to succeed in your channel. You can have a controlled flow of communication and information through the entire phase of partner marketing and sales process.

With the help of PRM, you can combine all your partner activities with order management and in-company CRM in a single application. PRM also allows you to expand new market opportunities and your revenue by building an energetic partner channel. It also offers a real-time visibility into daily sales and marketing services for shorter sales cycle and better tracking.

Using PRM system, partners can qualitatively and quantitatively calculate the gains of their business ventures. This management system also gives partners an ability to analytically track and evaluate each other’s performance. Partner relationship management system tracks the progress of activities and result of business objectives in an automated and organised manner. Thus, companies can focus on partners who fail to contribute towards the flow of revenues.

Posted 22 June 2010 † Stefan § Channel Sales ‡ Comments (0) °

Optimise Indirect Sales of Your Business with PRM

In this tough business world, most of the companies are concentrating on indirect sales to gain more profits. Distributors, resellers, factory reps, sales agents and channel partners play an important role to improve indirect sales. This is one of the main reasons why business owners are using different products to manage a smooth relationship with their partners.

One of the most popular business strategies used by many business owners is known as Partner relationship management (PRM). With the help of PRM, the companies can easily deal with clients and partners. If you run a business where you have to manage many partners then PRM is an ideal solution for you. Through PRM, you can inform your partners about shipping schedules and sales reports.

Recently designed PRM applications allow the companies to manage their channel network easily. Here are few features offered by partner relationship management software:

Product Launch – If you have launched a new product in the market then you have to inform the partners or resellers to increase sales. Earlier, companies used to send e-mails but now you can upload the information through PRM application. This will save your time and the partners can begin their selling procedure quickly.

Lead Management – PRM allows you to manage partner leads/referrals and retain more customers. Once your partners have registered then you can track their leads and finalise the deal.

Update Sales Information – You can also upload sales-related information such as competitive selling guide, sales tools, marketing collateral, etc. This will help to boost your sales to a great extent.

Improve your business productivity and earn more revenue by selecting PRM.

Posted 21 June 2010 † Mary § PRM ‡ Comments (0) °

Increase Business Productivity with an Effective Partner Portal

Do you find managing a channel network a challenging task? If yes, then a partner portal is an ideal option.  A partner portal is an online application which allows business partners to get information regarding distribution, price, sales and resources. With the help of this information, the resellers or distributors can increase the sales to a great extent. The partner portal or website of the company is protected by login credentials.

The latest partner portals are designed in such a way that they offer quick information or data to the partners. Partner portals are perfect for companies with huge channel network which help in increasing the sales. Monitoring the activities of channel partners without partner portals is a time consuming procedure. So opt for partner portals and invest your time in business procedures.

Partner portals or websites also help the channel partners to access and get business details such as:

  • Marketing collateral
  • Product images
  • Lead applications
  • Business presentations

Things to Consider While Designing Partner Portals

If you have decided to have a partner portal for your business partners then use the latest portal technology which is convenient to operate. Consider the memory of partner portal, as it will decide the amount of information which can be stored in the portal. Add an analytical tool which increases the accuracy and speed of your website. Use scalability feature to increase the number of partners.

Security features are a must because partner portals have confidential information related to the company. Improve the visibility and efficiency of your business with appropriate channel partners.

Posted 21 June 2010 † Stefan § Partner Portal ‡ Comments (0) °

Understand your distribution channels using partner portals

If you want to keep your partner portal streamlined, you must have complete knowledge about different channels and their roles. Basically, channels are affiliated companies that are also responsible of bringing products and services to end users. Sometimes, channels are also referred to as distribution or marketing partners, channel clouds¸ sales network and sales channel.

Some important components that make up channel clouds:

Big Box Reseller:

These are the middlemen that are interested in moving mass volumes instead of offering specialised services.

Master Distributor:

They are distributors that purchase enough goods for small scale dealers.

Buying Group:

These are companies that obtain goods in bulk from the distributor or manufacturer. They are co-ops and loose affiliates who purchase goods in bulk to get huge discounts.

Dealer:

A dealer is actually a reseller who is given the power to offer customer support by vendors.

The importance of partner portals in channel management

Employing the use of a partner relationship strategy is one of the biggest business trends today. Numerous organisations implement partner relationship management strategies into their channel due to the many advantages they offer.

Revenue generation and productivity are some major advantages that a sound PRM strategy offers.

A PRM strategy is most effective when partner portals are used. This is because the partner portal acts as a point where all involved parties in the joint business venture can collaborate and communicate with each other. So, if you want to make the most from your sales channel, integrating a PRM strategy can prove to be very helpful.

Posted 20 June 2010 † Brad § Partner Portal ‡ Comments (0) °

How can a PRM strategy help your sales channel?

PRM or partner relationship management is a business strategy that enables companies to market and deal with customer-service requirements. With the help of a web-based PRM application, all information like sales information, shipping schedules, spreadsheets and calendars are made available to everyone in the company.

Important features of partner relationship management

Lead management:

Tracking referrals and partner leads within a sole application enables you to win and retain more customers. PRM also allows partners to register and track their leads with an easy to use partner management application tool. With the help of lead management software, business can analyse ROI by lead source, conversation rates and view the leads generated by all lead sources.

Order management and sales tracking:

PRM software provides channel partners with the ability to place and track all the orders by themselves. On the other hand, businesses get complete visibility into partner’s orders, sales and leads. Using this data, you can create customised data reports depending on your requirements.

Channel incentives:

With the help of PRM software, businesses can easily calculate partner commission. This might include commission on quantity, sales, profitability and inventory. Businesses can even reduce errors related to redundant imports, exports and data enquiry.

Promotional discounts:

Using a single application, businesses can easily track and analyse important marketing data including ROI from combined marketing efforts, leads and closed sales. Companies can even measure the effectiveness of your combined marketing efforts, separating both problematic and successful campaigns.

With all the above advantages, integrating a partner relationship management strategy in your business sales channel can be very helpful.

Posted 19 June 2010 † Mary § PRM ‡ Comments (0) °