If you wish to achieve success with partner portals, you must know the roles of the different channels involved. Given below are some of the most important parts that make up partner portals.
Big box reseller: They play the role of middle men who look into activities such as moving bulk volume.
Master distributor: Master distributors purchase adequate supplies for small scale dealers.
Buying group: Buying groups obtain from the manufacturer or distributor in bulk.
Channel: Moves the products and services to the end user.
Broker: The broker negotiates the deals, partnerships, and sales between companies.
Independent representative: This is one of the most important aspects of partner portals; independent representatives will help in providing a sales service which will offer local market access to manufacturers.
Dealer: A dealer is a reseller who is given the authority to offer customer support by vendors, in most cases. They are independent companies and are usually involved in the automobile or heavy equipment industry.
All these aspects come together in order to generate a smoother functioning business. The vendor has to impart important company related information to the channel partners. This information will let your partners know more about your new product or strategy for better organisation.
These portals not only inform the partners about a new product/service, but they also educate them about new strategies and ways of conducting business. Involve your channel partners in your business with the use of efficient and well-planned partner portals.
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