If you want to keep your partner portal streamlined, you must have complete knowledge about different channels and their roles. Basically, channels are affiliated companies that are also responsible of bringing products and services to end users. Sometimes, channels are also referred to as distribution or marketing partners, channel clouds¸ sales network and sales channel.
Some important components that make up channel clouds:
Big Box Reseller:
These are the middlemen that are interested in moving mass volumes instead of offering specialised services.
Master Distributor:
They are distributors that purchase enough goods for small scale dealers.
Buying Group:
These are companies that obtain goods in bulk from the distributor or manufacturer. They are co-ops and loose affiliates who purchase goods in bulk to get huge discounts.
Dealer:
A dealer is actually a reseller who is given the power to offer customer support by vendors.
The importance of partner portals in channel management
Employing the use of a partner relationship strategy is one of the biggest business trends today. Numerous organisations implement partner relationship management strategies into their channel due to the many advantages they offer.
Revenue generation and productivity are some major advantages that a sound PRM strategy offers.
A PRM strategy is most effective when partner portals are used. This is because the partner portal acts as a point where all involved parties in the joint business venture can collaborate and communicate with each other. So, if you want to make the most from your sales channel, integrating a PRM strategy can prove to be very helpful.
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