Lenovo has recently advised previous resellers to get back into the fold after revealing numerous changes specially designed to return the channel to the centre of its tactics. According to CRN, the vendor will be allowing distributors to retail stock for special bids from their warehouses. This ultimately means that resellers can easily get hold of the discounted stock in 24hrs instead of three weeks, which brings Lenovo in direct competition with its rivals such as HP.
The vendor will now be paying funds within a month of the quarter-end in order to assist resellers’ cashflow. Earlier, resellers had to wait up to three months.
The vender will however, continue to serve big multi-national clients and allow direct consumers and SMEs to purchase from its website. However, Vincent Fauquenot, who will be heading the recently formed Channel Partners organisation in Western Europe, said that the revamp was a major shift in its tactics. He also said that their channel is where they are putting their development efforts and money, where they expect growth to come.
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