After the launch of the Sony Vaio W series recently, the company has made a decision to expand its VAIO notebook business into a wider portfolio of business to business. According to Sony, this move will enable its channel partners to deal with it more easily.
It is thought that such a measure taken on behalf of Sony to restructure will surely result in job losses in the end. There are those within the company who have moved on to managing bigger responsibilities. One such person is David Spratt who was formerly Vaio’s business to business channel manager. He has now been moved to a project based role within the company itself.
In the meanwhile, the business to business sales director for the company said that this move on part of Sony would enable it to concentrate all its efforts better on reseller and distributor demands.
According to the statement the changes will enhance the overall business product portfolio of the company, by incorporating the pertinent product ranges making its Vaio business an all rounder of sorts.
The new business to business channel manager and dealer head will be Naina Tailor. She will have the added responsibility of overlooking various other business to business products.
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